Marketing MCQs

1725 MCQs  (Page 40 of 173)

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The cost of products that fluctuate with the level of production are classified as ___________?
A. Total costs
B. Augmented costs
C. Variable costs
D. Fixed costs
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If the demand for the product does not change with the small change in price then the demand is said to be ________?
A. Interactive
B. Augmented
C. Elastic
D. Inelastic
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The selling of the product’s price is set with the help of ________?
A. Demand
B. Supply
C. Cost
D. Discount and allowance
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The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
A. Target profit pricing
B. Break-even pricing
C. Perceived value pricing
D. Target return pricing
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The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?
A. Reduction of discounts
B. Unbundling
C. Delayed quotation pricing
D. Escalator clauses
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The pricing technique according to which the low price is charged for a quality offering is classified as ___________?
A. Break-even pricing
B. Perceived value pricing
C. Target return pricing
D. Value pricing
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The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?
A. Loss leader pricing
B. Cash rebates
C. Special customer pricing
D. Special event pricing
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The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?
A. Offset
B. Buy back arrangement
C. Barter
D. Compensation deal
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If the fixed cost is $18000 and the variable cost is $16000 then the total cost is _________?
A. $18,000
B. $16,000
C. $340,000
D. $34,000
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The price cutting technique leads to various possible traps including __________?
A. Price-war traps
B. Shallow-pockets traps
C. Low-quality traps
D. All of above
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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