Marketing MCQs

1725 MCQs (Page 39 of 173)

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The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

A. Low-quality trap
B. Fragile-market-share trap
C. Shallow-pockets trap
D. Price-war traps

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The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?

A. Low-quality trap
B. Fragile-market-share trap
C. Shallow-pockets trap
D. Price-war traps

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The demand for a particular product can decline if the price is _________?

A. Stable
B. High
C. Low
D. Constant

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If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?

A. $45.25
B. $40.25
C. $36.25
D. $32.25

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The total cost is divided by production level to calculate _________?

A. Average costs
B. Fixed costs
C. Variable costs
D. Discounted costs

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The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?

A. First degree
B. Second degree
C. Third degree
D. Fourth degree

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The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as _________?

A. English auctions
B. Dutch auctions
C. Equalizing-bid auctions
D. Australian auctions

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The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?

A. Second-degree price discrimination
B. First-degree price discrimination
C. Third-degree discrimination
D. Fourth-degree discrimination

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The bidding technique in which only one bid is submitted by sellers is classified as ________?

A. Equalizing-bid auctions
B. Descending bids auction
C. Ascending bids auctions
D. Sealed-bid auctions

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If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?

A. 5333
B. 6333
C. 7333
D. 4333

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