Marketing MCQs

1725 MCQs  (Page 37 of 173)

Attempt Marketing Mcqs Quiz
The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?
A. Value pricing
B. Perceived pricing
C. Going rate pricing
D. High low pricing
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If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?
A. $33.75
B. $30.75
C. $25.75
D. $28.75
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The factor which does not lead in product price increasing is _________?
A. Cost inflation
B. Over demand
C. Anticipatory pricing
D. Predatory pricing
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The extra payment awarded to resellers for their participation in special programs is classified as __________?
A. Allowance
B. Offset discount
C. Seasonal discount
D. Equalizing discount
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The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?
A. Oligopolistic discount
B. Equalizing discount
C. Offset discount
D. Seasonal discount
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The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?
A. Customer segment pricing
B. Product-form pricing
C. Location pricing
D. Channel pricing
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If the unit cost is $25 and the desired return on sales is 60% then the markup price is _________?
A. $62.50
B. $65.50
C. $69.50
D. $75.50
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Considering auction-type pricing, the techniques are involved like ___________?
A. English auctions
B. Dutch auctions
C. Sealed-bid auctions
D. All of the above
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The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________?
A. Second-degree price discrimination
B. First-degree price discrimination
C. Third-degree discrimination
D. Fourth-degree discrimination
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The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______?
A. Ascending trade
B. Sealed trade
C. Countertrade
D. Descending trade
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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