Marketing MCQs

1725 MCQs  (Page 36 of 173)

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The sum of variable costs and fixed costs is classified as _______?
A. Fixed costs
B. Total costs
C. Augmented costs
D. Variable costs
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The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?
A. Non-predatory pricing
B. Predatory pricing
C. Descriptive pricing
D. Augmented pricing
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The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?
A. Offset
B. Buy back arrangement
C. Barter
D. Compensation deal
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The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?
A. Location pricing
B. Channel pricing
C. Customer segment pricing
D. Product-form pricing
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The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?
A. Target return price
B. Value pricing
C. Perceived pricing
D. Target markup price
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The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?
A. Price functionality
B. Price rebates
C. Price discrimination
D. Price leadership
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The low prices of shoes for marathon participating athletes is an example of __________?
A. Special customer pricing
B. Special event pricing
C. Loss leader pricing
D. Cash rebates
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The techniques involved in promotional pricing are ________?
A. Loss leader pricing
B. Cash rebates
C. Low interest pricing
D. All of the above
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Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?
A. One seller, many buyers
B. One buyer, many sellers
C. Many sellers, many buyers
D. One buyer, one seller
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The amusement parks charge less to school trips, is an example of ___________?
A. Channel pricing
B. Customer segment pricing
C. Product form pricing
D. Image pricing
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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