Marketing MCQs

1725 MCQs  (Page 35 of 173)

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The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
A. Niche
B. Individuals
C. Custom group
D. Costly customization
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If the desired return on sales is 70% and the markup price is $65 then the unit cost will be ___________?
A. $30.00
B. $25.50
C. $19.50
D. $22.50
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The reduction in price awarded to customers who buy products in large volumes is classified as __________?
A. Non-functional discount
B. Discount
C. Quantity discount
D. Descriptive discount
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The costs of products that do not fluctuate with the level of production are classified as _________?
A. Quality costs
B. Augmented costs
C. Variable costs
D. Fixed costs
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On The Christmas and Easter, lower prices pricing techniques are classified as _______?
A. Cash rebates
B. Special customer pricing
C. Loss leader pricing
D. Special event pricing
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If the demand of the product changes considerably with the small change in price then the demand is said to be __________?
A. Interactive
B. Augmented
C. Elastic
D. Inelastic
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The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
A. Market penetration pricing
B. Market skimming pricing
C. Quality leadership pricing
D. Push pricing strategy
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The reduction in price awarded to customers who buy products in large volumes is classified as ________?
A. Unbundling
B. Delayed quotation pricing
C. Reduction of discounts
D. Reduction of discounts
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The target return pricing method is used by company’s selling for _________?
A. Demand inelastic items
B. Specialty items
C. Public utilities
D. Slower moving items
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The pricing objective of company who is plagued with intense competition and overcapacity is ___________?
A. Maximum market skimming
B. Maximum market share
C. Maximum current profit
D. Survival
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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