Marketing MCQs

1725 MCQs  (Page 33 of 173)

Attempt Marketing Mcqs Quiz
The role of people in buying decision consists of ___________?
A. Influencer and initiator
B. Decider
C. Buyer and user
D. All of the above
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The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
A. Customized marketing
B. Mass customization
C. Customization
D. Individual empowerment
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The consumers who shift loyalty status from one brand to another are classified as ________?
A. Shifting loyal
B. Hard-core loyal
C. Split loyal
D. Switchers
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The consumers who remain loyal to two or three brands are classified as _______?
A. Split loyal
B. Switchers
C. Shifting loyal
D. Hard-core loyal
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The successful and goal oriented people who focus on family and career are classified as _________?
A. Motivators
B. Non-motivators
C. Achievers
D. Non-thinkers
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The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?
A. Single product concentration
B. Mass customization
C. Product specialization
D. Market specialization
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The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
A. Threat of new entrants
B. Threat of rivalry
C. Threat of substitute products
D. Opportunity to alliance
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The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?
A. Thinkers
B. Non-thinkers
C. Motivators
D. Non-motivators
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The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
A. Segment identification
B. Segment attractiveness
C. Solution based segmentation
D. Need based segmentation
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The people, who favors stylish products and have limited income are classified as _________?
A. Strivers
B. Non-strivers
C. Non-believers
D. Believers
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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