Marketing MCQs

1725 MCQs  (Page 31 of 173)

The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
A. The stretch dimension
B. The strength dimension
C. The horizontal dimension
D. The vertical dimension
When the firm concentrates on serving needs of any specific customer group, it is considered as __________?
A. Product specialization
B. Market specialization
C. Single product concentration
D. Mass customization