Marketing MCQs

1725 MCQs  (Page 30 of 173)

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When all the customers have same preferences, the marketing strategy is classified as ___________?
A. Mass marketing
B. Niche marketing
C. Individual marketing
D. Profitability marketing
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The effective segmentation criteria does not include _________?
A. Measureable
B. Accessible and substantial
C. Actionable and differential
D. Loyalty and switching patterns
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Services provided by marketing channels to their customer in a collective way is classified as _____________?
A. Functional integration
B. Product integration
C. Channel integration
D. Location integration
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The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
A. Functional network
B. Predatory network
C. Hybrid network
D. Value network
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The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?
A. Shallow strategy
B. Push strategy
C. Pull strategy
D. Bundle strategy
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When any firm sells its market offering too many different market segments, it is classified as _________?
A. Product specialization
B. Market specialization
C. Single product concentration
D. Mass customization
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The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
A. Solution based segmentation
B. Need based segmentation
C. Segment identification
D. Segment attractiveness
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The individual marketing is also called ________?
A. Segments of one
B. Customized marketing
C. One to one marketing
D. All of the above
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The VALS segmentation main framework dimensions are ________?
A. Consumer motivation
B. Consumer resources
C. Consumer solicitation
D. Both a and b
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The hard core loyal helps company to identify its product _________?
A. Strengths
B. Weaknesses
C. Loyalty
D. Competitor’s brands
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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