Marketing MCQs

1725 MCQs  (Page 28 of 173)

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The level of ease to which it is made easy for the customer’s to buy goods is classified as ___________?
A. Spatial convenience
B. Lot convenience
C. Jobber convenience
D. Interactive convenience
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The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?
A. Functional resource planning
B. Predatory resource planning
C. Enterprise resource planning
D. Hybrid resource planning
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The distribution strategy which leads to limited number of intermediaries is classified as
A. Exclusive distribution
B. Descriptive distribution
C. Intensive distribution
D. Selective distribution
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The distribution strategy which considers some intermediaries to carry particular product is defined as ________?
A. Intensive distribution
B. Selective distribution
C. Exclusive distribution
D. Descriptive distribution
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In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?
A. Facilitators
B. Terminators
C. Merchants
D. Agents
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The strategy based on the intermediaries involve in marketing channels do not include ___________?
A. Exclusive distribution
B. Descriptive distribution
C. Intensive distribution
D. Selective distribution
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The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
A. Bundle strategy
B. Shallow strategy
C. Push strategy
D. Pull strategy
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The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
A. Service ⁄ quality shoppers
B. Price ⁄ value customers
C. Affinity customers
D. Interactive customers
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The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?
A. Selective policy
B. Price policy
C. Trade policy
D. Distributive policy
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The set of interdependent channels that participate in the process of availability of product is classified as __________?
A. Over demand channels
B. Marketing channels
C. Functional channels
D. Quotation channels
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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