Marketing MCQs

1725 MCQs  (Page 26 of 173)

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The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?
A. Exclusive distribution
B. Descriptive distribution
C. Intensive distribution
D. Selective distribution
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The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?
A. Hybrid network
B. Value network
C. Functional network
D. Predatory network
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The conflict that can occur between two channels which operate at same level is classified as __________?
A. Vertical channel conflict
B. Horizontal channel conflict
C. Sealed channel conflict
D. Multi-channel conflict
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In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
A. Merchants
B. Agents
C. Facilitators
D. Terminators
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The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
A. Push strategy
B. Pull strategy
C. Bundle strategy
D. Shallow strategy
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The conflict that can occur between two marketing channels operate at different levels is classified as ________?
A. Vertical channel conflict
B. Horizontal channel conflict
C. Sealed channel conflict
D. Multi-channel conflict
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The particular set of marketing channels employed by company is classified as _________?
A. Marketing channel system
B. Predatory channel system
C. Discount channel system
D. Quotation channel system
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The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?
A. Channel coordination
B. Channel conflict
C. Channel trade release
D. Channel distributive rights
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The intensive distribution strategy works well for the products such as ___________?
A. Designer apparels
B. Heavy machinery
C. Real estate
D. Soft drinks and snacks
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The conditions of sales, price policies and territorial rights are all considered as the elements of __________?
A. Trade-relations mix
B. Spatial-relations mix
C. Jobbers-relations mix
D. Shoppers-relations mix
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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