Marketing MCQs

1725 MCQs  (Page 27 of 173)

Attempt Marketing Mcqs Quiz
The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?
A. Forward direction
B. Backward direction
C. Leftward direction
D. Rightward direction
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The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?
A. Forward direction
B. Backward direction
C. Leftward direction
D. Rightward direction
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The zero-level channel is also known as __________?
A. Descriptive channels
B. Functional channels
C. Direct marketing channel
D. Indirect marketing channel
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Considering marketing channels, the examples of merchants are ___________?
A. Retailers and wholesalers
B. Sales agents and brokers
C. Transportation companies
D. Independent warehouses
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In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?
A. Facilitators
B. Terminators
C. Merchants
D. Agents
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The average waiting time of customer’s to receive receipts of goods bought are classified as _______?
A. Jobber time
B. Spatial time
C. Delivery time
D. Lot time
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The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
A. Channel trade release
B. Channel distributive rights
C. Channel ordination
D. Channel conflict
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The example of vertical channel conflict between intermediary channels is
A. Conflict between wholesaler and retailer
B. Conflict between two retailers
C. Conflict between two suppliers
D. Conflict between more than two sales agents
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The kind of shoppers that care of their spending and buying products wisely are classified as __________?
A. Affinity customers
B. Interactive customers
C. Service ⁄ quality shoppers
D. Price ⁄ value customers
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The service outputs produced by the customers are ________?
A. Lot size
B. Spatial convenience
C. Waiting and delivery time
D. All of the above
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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