Marketing MCQs

1725 MCQs  (Page 46 of 173)

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The ‘core competency’ does not consider _________?
A. Source of competitive advantage
B. Perceived benefits
C. Variety of markets
D. Easy imitation
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The ‘diversification strategy’ is used to gain market share in __________?
A. Current product in current market
B. New products for new markets
C. New products in new market
D. New products in current markets
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A game plan for achieving goals is called __________?
A. Strategy
B. Objective
C. Management
D. Alliances
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The first level of planning starts with __________?
A. Corporate planning
B. Division planning
C. Business planning
D. Product planning
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The analysis of strengths and weaknesses are included in __________?
A. External environment
B. Market environment
C. Internal environment
D. Product environment
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The list of company’s major strategic alliances do not include _________?
A. Product alliance
B. Promotional alliance
C. Pricing collaborations
D. Financial alliances
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The approving of orders, shipping of goods on time and payment of collection is the part of _________?
A. The fulfill management process
B. Customer acquisition process
C. Customer relationship management
D. Corporate goals
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The ‘market-development strategy’ is used to gain market share __________?
A. Current products in new market
B. New products for new markets
C. New products in new market
D. Current product in current market
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All the activities that define the target markets and potential customer’s is the part of _________?
A. Customer relationship management
B. The strategic management process
C. Customer acquisition process
D. The new-offering process
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The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?
A. Business realignment
B. Business workflow
C. Cross functional teams
D. Various department strategies
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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