Marketing MCQs

1725 MCQs  (Page 50 of 173)

The pricing technique which transfer from off-peak periods to peak periods is classified as __________?
A. Complementary pricing
B. Differential pricing
C. Reservation pricing
D. Non-peak pricing
Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?
A. Tangible goods with accompanying services
B. Pure tangible goods
C. Pure services
D. Major service with minor goods
The categories of services mix and intangible are classified as the example of _________?
A. Pure tangible goods
B. Pure services
C. Tangible goods with accompanying services
D. Major service with minor goods
The set of services expected by the customers are classified as ___________?
A. Interactive service package
B. Descriptive service package
C. Primary service package
D. Secondary service package
The legal staff, computer operators and accountants are the examples of services of __________?
A. Government sector
B. Private non-profit sector
C. Manufacturing sector
D. Business sector