Marketing MCQs

1725 MCQs  (Page 21 of 173)

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In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
A. Expected products
B. Basic product
C. Augmented products
D. Potential product
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The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?
A. Homogeneous goods
B. Emergency goods
C. Impulse goods
D. Staples
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The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
A. Line consistency
B. Line stretching
C. Line filling
D. Line depth
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The groups in which industrial goods can be classified are __________?
A. Capital items
B. Business supply or service
C. Materials and parts
D. All of the above
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The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. Line deepening
B. Line filling
C. Line stretching
D. Line consistency
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The products can be differentiated on the basis of __________?
A. Conformance and performance quality
B. Durability and style
C. Reliability and repair-ability
D. All of the above
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The two ways in which a Company lengthens its carrying product line are __________?
A. Line consistency and depth
B. Average widening
C. Line widening
D. Line filling and stretching
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The measurement of probability will not fail to perform the promised features of product is classified as __________?
A. Durability
B. Performance quality
C. Reliability
D. Conformance quality
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All the items including in product line that share more than one form of particular products are classified as ___________?
A. Factor of durability
B. Factor of performance
C. Product type
D. Item
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The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
A. Left-market stretch
B. Down-market stretch
C. Up-market stretch
D. Two-way stretch
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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