Marketing MCQs

1725 MCQs  (Page 22 of 173)

The pricing technique in which variable fee is charged with a fixed fee, are classified as _______?
A. Product line pricing
B. Two-part pricing
C. By-product pricing
D. Optional-feature pricing
The fundamental level of customer’s value hierarchy is ___________?
A. Durable goods
B. No durable goods
C. Core benefit
D. Basic product
The examples of durable goods are __________?
A. Heterogeneous goods
B. Legal advisors
C. Shampoos and soaps
D. Machine tools and refrigerators
The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
A. Average width of product mix
B. Average length of product mix
C. Average depth of product mix
D. Consistency of product mix
The shopping goods that differs on the basis of services and features rather than price are classified as __________?
A. Emergency shopping goods
B. Homogeneous shopping goods
C. Heterogeneous shopping goods
D. Impulse shopping goods