Marketing MCQs

1725 MCQs  (Page 20 of 173)

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The ease of fixing the flaw or malfunction of the product is classified as _________?
A. Differentiability
B. Repair-ability
C. Conformability
D. Perform-ability
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The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?
A. Homogeneous goods
B. Emergency goods
C. Impulse goods
D. Staples
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The example of products include ________?
A. Experiences and events
B. Information and ideas
C. Properties and organizations
D. All of the above
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The repair items and operating supplies are classified as the types of
A. Supplies and business services
B. Capital items
C. Materials and parts
D. None of above
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The total features of the product functions, looks and features is classified as ___________?
A. Differential returns
B. Uncontrollable returns
C. Controllable returns
D. Design
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The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?
A. Pure bundling pricing
B. Mix bundling pricing
C. Two-part bundle pricing
D. Optional-feature pricing
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According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. Product line
B. Product class
C. Need family
D. Product family
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The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?
A. Durable goods
B. Non-durable goods
C. Services
D. Augmented goods
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In the product hierarchy, the product variant or item is classified as __________?
A. Class and line type
B. Need family type
C. Stock type
D. Stock keeping unit
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The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?
A. Uncontrollable returns
B. Controllable returns
C. Capital returns
D. Differential returns
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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