Marketing MCQs

1725 MCQs  (Page 18 of 173)

Attempt Marketing Mcqs Quiz
The examples of farm products included __________?
A. Fish and lumber
B. Iron ore
C. Wheat, cotton, fruits
D. Crude petroleum
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The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?
A. Homogeneous shopping goods
B. Heterogeneous shopping goods
C. Impulse shopping goods
D. Emergency shopping goods
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The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as __________?
A. Durable goods
B. Non-durable goods
C. Services
D. Augmented goods
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In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
A. Expected products
B. Basic product
C. Augmented products
D. Potential product
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The measure of expected life of any product under stressful conditions is classified as ________?
A. Durability
B. Performance quality
C. Reliability
D. Conformance quality
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The co-branding is also known as ____________?
A. Dual branding
B. Brand building
C. Pure branding
D. Both a and b
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The number of variants of each product offers in a line is classified as ___________?
A. Width of product mix
B. Length of product mix
C. Depth of product mix
D. Consistency of product mix
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A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. Guarantees
B. Warranties
C. Labeling
D. Packaging
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The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
A. Uncontrollable returns
B. Controllable returns
C. Capital returns
D. Differential returns
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The level at which the primary characteristics of products are operated is classified as __________?
A. Reliability
B. Durability
C. Performance quality
D. Conformance quality
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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