Marketing MCQs

1725 MCQs  (Page 16 of 173)

Attempt Marketing Mcqs Quiz
The formal decision making process by which large organization buy the services and products is classified as_________?
A. Organizational buying
B. Large buying
C. Small buying
D. Procedure buying
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The deciders and buyers in companies are classified as_________?
A. Evaluators
B. Approvers
C. Buyers
D. Selectors
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The business markets buy phases, include:___________?
A. Proposal solicitation
B. Product specification
C. Order-routine specification
D. All of the above
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The fear that product will not perform up to the expectations is classified as_________?
A. Physical risk
B. Functional risk
C. Financial risk
D. Social risk
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The process about how the individual customer come to know about the market offering, is classified as________?
A. Total set of brands
B. Brands awareness
C. Consideration set
D. Availability set
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The portion of consumers, who tend to buy more products with lower costs are best classified as________?
A. Time constrained
B. Money constrained
C. Availability constrained
D. Geographical constrained
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The short term goods and services that are used to facilitate the management of finished product are classified as __________?
A. Component parts and materials
B. Installations
C. Equipment
D. Supplies and business services
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The concept which refers how well the services or products are brought from company to customers is classified as __________?
A. Customer training
B. Customer consulting
C. Ordering ease
D. Delivery
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If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30
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The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?
A. Mix branding
B. Optional branding
C. Ingredient branding
D. Line fill branding
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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