Marketing MCQs

1725 MCQs  (Page 15 of 173)

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According to expectancy model, the process of altering beliefs about the brand is classified as___________?
A. Technical repositioning
B. Product repositioning
C. Psychological repositioning
D. Physiological repositioning
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The area’s specific subculture and social class is classified as____________?
A. Economic factors
B. Global factors
C. Environmental factors
D. Cultural factors
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The information is collected from consumer rating organizations and mass media is classified as_________?
A. Public sources
B. Experimental sources
C. Personal sources
D. Commercial sources
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When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
A. Peripheral route
B. Central route
C. Expectancy cue
D. Value cue
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The change in attitude based on customer’s association to brands is classified as_________?
A. Elaboration route
B. Central cues
C. Value cues
D. Peripheral route
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To reduce the attributes uncertainty, the customer’s try to find the products with__________?
A. Discounts
B. Lesser prices
C. Warranties
D. Low demands
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All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. Word associations
B. Sentence associations
C. Company associations
D. Brand associations
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The family, friends, coworkers and neighbors are classified as__________?
A. Membership groups
B. Formal groups
C. Transaction group
D. Informal groups
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The Herzberg’s theory is based on two factors those are________?
A. Satisfiers and dissatisfies
B. Formal and informal
C. Regular and irregulars
D. All of the above
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The consumers who are sensitive in the matter how other see us is classified in the concept of_________?
A. Self-concept
B. Self-monitors
C. Ideal self-concept
D. Actual self-concept
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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