Marketing MCQs

1725 MCQs  (Page 14 of 173)

Attempt Marketing Mcqs Quiz
When the customer chooses the brands on its own perception for important attributes, it is classified as__________?
A. Eliminating heuristic
B. Heuristics
C. Conjunctive heuristic
D. Lexicographic heuristics
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The marketer’s must work hard in the marketing type of___________?
A. Selective ad watching
B. Selective noticing
C. Prepared distortion
D. Selective attention
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The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?
A. Competitive de-positioning
B. Competitive repositioning
C. Physiological de-positioning
D. Brand repositioning
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The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
A. Planned attention
B. Selective distortion
C. Planned distortion
D. Planned retention
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The way in which choices are seen and presented by a decision maker is classified as_________?
A. Anchor framing
B. Critical framing
C. Adjustment framing
D. Decision framing
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The customer will be delighted of the purchase if it is_________?
A. Post purchase actions
B. Performance exceeds expectation
C. Performance shorts of expectations
D. Performance meets expectations
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The customer is disappointed of the purchase if____________?
A. Performance shorts of expectations
B. Performance meets expectations
C. Performance exceeds expectation
D. Post purchase actions
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The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?
A. Selective distortion
B. Subliminal perception
C. Selective retention
D. Selective attention
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The form of human society ‘social stratification’ is classified as__________?
A. Social classes
B. Economic variables
C. Internal factors
D. External factors
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The product failure that cause opportunity cost of finding other market offering is classified as_________?
A. Time risk
B. Cost risk
C. Availability risk
D. Choice risk
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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