Marketing MCQs

1725 MCQs  (Page 12 of 173)

Attempt Marketing Mcqs Quiz
The failure of any product, that can have health risk for user is classified as_________?
A. Financial risk
B. Social risk
C. Physical risk
D. Functional risk
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The groups that people think to join are classified as_________?
A. Leader groups
B. Party groups
C. Aspiration groups
D. Associative groups
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The way how information taken out from customer’s memory or mind is classified as________?
A. Memory revival
B. Memory retrieval
C. Memory encoding
D. Memory decoding
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The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
A. Lexicographic heuristics
B. Eliminating-by-acceptance heuristic
C. Heuristics
D. Conjunctive heuristic
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The process of doing two or more tasks at a single time is called__________?
A. Multitasking
B. Motivational aspects
C. Time constrained
D. Money constrained
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The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?
A. Adding an important feature
B. Triggering emotions to personal values
C. Linking product to engaging issue
D. Linking product to personal situation
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The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
A. Peripheral heuristic
B. Anchoring heuristic
C. Geographical heuristic
D. Adjusting heuristic
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The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?
A. Internal factors
B. External factors
C. Social classes
D. Economic variables
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The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?
A. Central cues
B. Value cues
C. Peripheral cues
D. Value route
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The first step in buying, decision process is to__________?
A. Recognize problem
B. Search of information
C. Deciding information sources
D. Problem analysis
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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