Marketing MCQs

1725 MCQs  (Page 11 of 173)

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An unlimited and permanent repository of useful information is classified as________?
A. Temporary memory
B. Motivational memory
C. Long term memory
D. Short term memory
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The consumer’s seek, for the answer of ‘how we like to view ourselves’ is a concept named by__________?
A. Self-concept
B. Self-monitors
C. Ideal self-concept
D. Actual self-concept
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The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
A. Discrimination
B. Motivation drive
C. Motivation cue
D. Behavior learning
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According to expectancy model, the redesigning of the whole product is classified as_______?
A. Fake positioning
B. Real positioning
C. Brand positioning
D. Market positioning
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Step in the information search in the buying process, the milder search state is classified as_______?
A. Less attention
B. Heightened attention
C. Data attention
D. Research attention
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The persuasion route based on customer rational consideration and buying diligence is explained in_________?
A. Value cues
B. Central route
C. Peripheral route
D. Central cues
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The parents and siblings are the part of___________?
A. Family orientation
B. Inspirational orientation
C. Group orientation
D. Opinion orientation
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The ‘selective distortion’ and ‘selective attention’ are the types of_________?
A. Motivational process
B. Sampling process
C. Perceptual process
D. Technical process
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The concept which defines the ‘person’ and it’s interaction with the environment is classified as________?
A. Lifestyle
B. Personality
C. Role
D. Status
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A group whose values and behaviors are rejected by individuals is classified as________?
A. Aspiration groups group
B. Associative group
C. Dissociative group
D. Inspiration group
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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