Marketing MCQs

1725 MCQs  (Page 9 of 173)

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The buying situation in which purchases are ordered from suppliers on an approved list is classified as_________?
A. Modified task
B. Straight rebuy
C. New task
D. Modified rebuy
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The individuals who use the products and initiate defining the product requirements are classified as_________?
A. Users
B. Influencers
C. Deciders
D. Initiators
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The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
A. Consumer market
B. Business market
C. Organization market
D. Large markets
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A company’s operations to link private changes with special group of suppliers are classified as_________?
A. Public exchanges
B. Private exchanges
C. Spot markets
D. Exchange markets
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The eight stages in buying process is called__________?
A. Buy phase
B. Purchase phase
C. Sell phase
D. Off phase
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In business markets, the technical sources have great importance in the___________?
A. Interest stage
B. Evaluation stage
C. Initial awareness stage
D. Trial stage
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The simple and routine exchanges with moderate level of cooperation and exchange of information is classified as________?
A. Basic buying and selling
B. Contractual selling
C. Contractual buying
D. Cooperative systems
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The websites on which customer can order through distributed catalogs are classified as_________?
A. Ordering sites
B. Catalog sites
C. Procurement sites
D. Distribution sites
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The difference between perceived costs and perceived benefits is classified as________?
A. Buyer’s incentive
B. Seller’s incentive
C. Corporate incentive
D. Competitor’s incentive
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The relationship which requires less cooperation and exchange of information is classified as________?
A. Contractual selling
B. Contractual buying
C. Cooperative systems
D. Bare bones
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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