Marketing MCQs

1725 MCQs  (Page 8 of 173)

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The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?
A. Highest benefit package
B. Lowest benefit package
C. Medium benefit package
D. Initiating benefit package
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The stronger buyer and seller ties are facilitated in__________?
A. Vertical coordination
B. Horizontal coordination
C. Contract coordination
D. Selling coordination
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The industrial strategy to build large scale industries by bidding process is classified as_________?
A. Systems buying
B. Management supplies
C. Systems contracting
D. System selling
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The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
A. Modified buyers
B. Modified task
C. Modified rebuy
D. Modified buy
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The markets which include buying from manufacturers rather than intermediaries is classified as________?
A. Relative buyers
B. Price sensitive buyers
C. Business markets
D. Consumer markets
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In modified rebuy, the suppliers that see opportunities to expand business are classified as________?
A. In-suppliers
B. Out-suppliers
C. Modified suppliers
D. New suppliers
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In new-task buying mode, the business buyer makes the__________?
A. New decisions
B. Modified purchases
C. Fewest decision
D. Most of the decision
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When customers are given with the perspective that allows the company to put its best services forward are classified as__________?
A. Framing
B. Outsourcing
C. Off shoring
D. Selling
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The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?
A. Straight rebuy
B. Turned rebuy
C. New buy
D. Purpose buying
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The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. Users
B. Influencers
C. Deciders
D. Initiators
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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