Marketing MCQs

1725 MCQs  (Page 7 of 173)

Attempt Marketing Mcqs Quiz
The buying mode in which the buyer purchases products or services for the very first time is classified as________?
A. New task
B. Modified task
C. Straight task
D. In-house task
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The form of undersupply relative to an explicit or implicit contract is classified as_________?
A. Self-serving
B. Opportunism
C. Reduced opportunities
D. Asset specify
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The individual who shapes product specifications and plays role in negotiation are classified as________?
A. Buyers
B. Suppliers
C. Approvers
D. Providers
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The industries such as media buying, energy management and advertising agencies are classified as_______?
A. Geographical hubs
B. Functional hubs
C. Vertical hubs
D. Horizontal hubs
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The process of allowing flexibility for unanticipated events is classified as__________?
A. Adaption
B. Adaptation
C. Adoption
D. Communication
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The recognition of extrinsic and interpersonal influences emphasize on strengthening of_________?
A. Corporate brand
B. Competitor’s brand
C. Supplier’s brand
D. Initiator brand
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The purchases of schools, nursing homes, prisons and other institutions are classified as_________?
A. Government markets
B. Consumer markets
C. Institutional markets
D. Business markets
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In modified rebuy, the suppliers who want to protect their business are classified as_________?
A. Modified suppliers
B. New suppliers
C. In-suppliers
D. Out-suppliers
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In straight rebuy buying mode, the business buyer makes the__________?
A. Fewest decision
B. Most of the decision
C. New decisions
D. Modified purchases
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The expenditures that are tailored to particular value chain and organization are classified as________?
A. Vertical investments
B. Horizontal investments
C. Specific investments
D. Contractual investments
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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