Marketing MCQs

1725 MCQs  (Page 13 of 173)

Attempt Marketing Mcqs Quiz
The basic determinant of any customer’s buying behavior is classified as__________?
A. Culture
B. Relatives
C. Supply by company
D. Demand by others
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The consumers who seek the answer of ‘how we see ourselves’ is a concept named_________?
A. Ideal self-concept
B. Actual self-concept
C. Self-concept
D. Self-monitors
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The complete set of stored information and information strength is classified as_________?
A. Associative network memory model
B. Distributive network memory model
C. Classified network memory model
D. Representative network memory model
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The influential model of attitude change and attitude formation is_________?
A. Elaboration likelihood model
B. Value likelihood model
C. Expectancy elaboration model
D. Value elaboration model
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The customers who loss averse tend to underweight the___________?
A. Integrate probabilities
B. Segregate probabilities
C. High probabilities
D. Low probabilities
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The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?
A. Prospect theory
B. Integration theory
C. Segregation theory
D. Alternative theory
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The needs that arise from physiological states such as hunger and thirst are classified as_________?
A. Basic need
B. Formal needs
C. Informal needs
D. Sufficiency needs
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The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?
A. Selective noticing
B. Selective shopping
C. Selective attention
D. Selective retention
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The process through which we organize, select and compile information to create meaningful picture is classified as_________?
A. Motivation
B. Perception
C. Loyalty
D. Status quo
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When the product is risky it can affect the well-being of buyer mentally and is classified as________?
A. Attitude risk
B. Psychological risk
C. Physiological risk
D. Social risk
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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