Marketing MCQs

1725 MCQs  (Page 17 of 173)

Attempt Marketing Mcqs Quiz
The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?
A. Unsought goods
B. Specialty goods
C. Convenience goods
D. Shopping goods
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The system states the way, which users use the products and its related services is classified as __________?
A. Product classification system
B. Consumption system
C. Customer value system
D. Product differentiation system
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The examples of natural products include ___________?
A. Cotton and jute
B. Fruits and vegetables
C. Wheat and livestock
D. Iron ore and lumber
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The ability of company to meet the product demands of each customer is classified as ___________?
A. Mass effectivity
B. Mass customization
C. Consumption system
D. Mass productivity
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The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?
A. Impulse goods
B. Staples
C. Homogeneous goods
D. Emergency goods
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The pricing technique uses by companies for the products having optional services and features is classified as _________?
A. Product line pricing
B. Two-part pricing
C. By-product pricing
D. Optional-feature pricing
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The examples of non-durable goods are _________?
A. Heterogeneous goods
B. Legal advisors
C. Shampoos and soaps
D. Machine tools and refrigerators
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In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
A. Co-branding
B. Mix branding
C. Optional branding
D. Line fill branding
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The capital items include _____________?
A. Component parts and materials
B. Equipment and installations
C. Maintenance and repair items
D. Operating supplies
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The group of related items in a large variety that performs tasks in compatible manner is classified as __________?
A. Product mix
B. Product system
C. Product assortment
D. Family and line of product
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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