Marketing MCQs

1725 MCQs  (Page 19 of 173)

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The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. Product line
B. Product class
C. Need family
D. Product family
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The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?
A. Emergency items
B. Repair items
C. Equipment
D. Operating supplies
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According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
A. Expected products
B. Basic product
C. Augmented products
D. Potential product
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The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
A. Product assortment
B. Product mix
C. Product system
D. Both a and b
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The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?
A. Durable goods
B. Non-durable goods
C. Services
D. Augmented goods
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The examples of services are __________?
A. Heterogeneous goods
B. Legal advisors
C. Shampoos and soaps
D. Machine tools and refrigerators
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Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?
A. Product
B. Service
C. Core benefit
D. Potential product
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In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
A. Product line
B. Product class
C. Need family
D. Product family
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The major categories of raw materials are included in ___________?
A. Farm and natural products
B. Component materials
C. Component parts
D. Installations and equipment
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The emergency, goods and impulse goods are the types of __________?
A. Convenience goods
B. Shopping goods
C. Unsought goods
D. Specialty goods
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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