Marketing MCQs

1725 MCQs  (Page 23 of 173)

Attempt Marketing Mcqs Quiz
The total number of product items included in the product mix is classified as ______
A. Depth of product mix
B. Consistency of product mix
C. Width of product mix
D. Length of product mix
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The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. Product mix pricing
B. Line stretching pricing
C. Line filling pricing
D. Line deepening pricing
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The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?
A. Reliability
B. Durability
C. Performance quality
D. Conformance quality
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The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
A. Width of product mix
B. Length of product mix
C. Depth of product mix
D. Consistency of product mix
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The concept which refers how much the process of order placement is easy is classified as __________?
A. Ordering ease
B. Delivery
C. Customer training
D. Customer consulting
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The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
A. Guarantees
B. Warranties
C. Labeling
D. Packaging
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The pricing technique used by sellers while selling individual products in bundles is _______?
A. Optional-feature pricing
B. Pure bundling pricing
C. Mixed bundling pricing
D. Pure bundling pricing
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The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. Left-market stretch
B. Down-market stretch
C. Up-market stretch
D. Two-way stretch
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The factors that can help in differentiation of services include _________?
A. Delivery and installation
B. Customer training and consultation
C. Ordering ease
D. All of the above
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The technique which is not included in co-branding is _________?
A. Retail co-branding
B. Wholesale co-branding
C. Joint-venture co-branding
D. Multiple-sponsor co-branding
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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