Marketing MCQs

1725 MCQs  (Page 131 of 173)

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The competitive edge of your company can be best classified as?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
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The farms products such as livestock, vegetables, wheat and cotton are best classified as?
A. Materials and parts in industrial product
B. Supplies and services
C. Capital items
D. Consumer products
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The ‘cars’, ‘food items’ and computers are best classified as?
A. Tangible products
B. Exchange of goods
C. Product marketing
D. Ownership of nothing
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According to customer’s four Ps, the ‘communication’ is part of?
A. Product
B. Price
C. Promotion
D. Place
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The market development is the result of introducing?
A. New product in existing market
B. Existing product in new market
C. Existing product in existing market
D. New products in new markets
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In smaller companies, the pricing strategies are handled by?
A. Divisional manager
B. Top management
C. Sales manager
D. Marketing manager
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?The fit between customer need and company’s market offering in ‘Strangers’ group is?
A. Little fit
B. Strong fit
C. Good fit
D. Limited fit
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If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
A. Differentiable segment
B. Non-differentiable segments
C. Intermarket segmentation
D. Intramarket segmentation
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The procedure of displacement of long-established resellers by new intermediaries is classified as?
A. Horizontal mediation
B. Multiple mediation
C. Disinter mediation
D. Vertical mediation
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If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is?
A. $14.67
B. $18.67
C. $20.67
D. $25.67
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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