Marketing MCQs

1725 MCQs  (Page 130 of 173)

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The specific amount of money the company demands from customers for its product or services is classified as?
A. Price
B. Tax
C. Discount
D. Value added tax
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The whole marketing strategy of a company should support?
A. Point of differentiation
B. Positioning strategy
C. Targeting
D. Both b & c
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The logistic network which moves the materials from suppliers to the manufacturing unit is classified as?
A. Inbound distribution
B. Outbound distribution
C. Forward distribution
D. Reverse distribution
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The market which is segmented on the basis of negative and hostile attitude toward product is considered as?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The convenience products in industrial markets are also called as?
A. Industry supplies
B. Industry services
C. Industry capital items
D. Industry material and parts
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The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?
A. Franchise organization
B. Member organization
C. Link organization
D. Administered organization
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The industrial products are classified on the basis of?
A. Types of customers
B. Types of usage
C. Types of quantity
D. Types of positioning
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The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?
A. Geographic segmentation
B. Gender segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The marketing strategy starts with?
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation
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The natural products such as fish, crude petroleum and iron are classified as?
A. Convenience consumer products
B. Specialty consumer products
C. Materials and parts in industrial product
D. Capital items
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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