Marketing MCQs

1725 MCQs  (Page 132 of 173)

Attempt Marketing Mcqs Quiz
The ‘Dollar Tree store and Family Dollar’ targets customers with middle and low income groups is an example of?
A. Geographic segmentation
B. Income segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The way in which two or more transportation modes are used together is classified as?
A. Intra-model logistic network
B. Intermodal logistic network
C. Intermodal transportation
D. Intra-model transportation
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The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?
A. Intensive territorial agreement
B. Selective territorial agreement
C. Inclusive territorial agreement
D. Exclusive territorial agreement
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The products that requires mass marketing by producers and manufacturers are classified as?
A. Sought specialty products
B. Unsought consumer products
C. Convenient specialty products
D. Convenience products and services
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Stock market investors are considered as example of?
A. Strangers
B. Butterflies
C. True friends
D. Barnacles
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The distinction between industrial and consumer products is because of?
A. Purpose of buying the product
B. Quantity of buying the product
C. Quality of bought product
D. All of above
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The highly loyal but less potential profitable customer’s group is of?
A. Butterflies
B. Barnacles
C. True friends
D. Strangers
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The resources and dollars allocated to companies or products promotional program are classified as?
A. Advertising messages
B. Advertising budget
C. Advertising strategy
D. Advertising objective
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The low price sensitivity for buying the specific brand is called?
A. Sought products
B. Unsought products
C. Industrial products
D. Specialty products
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The office equipment such as computers and fax machines are best examples of?
A. Industrial accessory equipment
B. Industrial office equipment
C. Fixed equipment
D. Installation
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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