Marketing MCQs

1725 MCQs  (Page 133 of 173)

The possible objectives of advertising includes?
A. Persuasive advertising
B. Reminder advertising
C. Reminder advertising
D. All of above
The classification of customers are of?
A. 2 types
B. 3 types
C. 4 types
D. 5 types
A product is anything that is offered to market for?
A. Attention
B. Acquisition
C. Use or consumption
D. All of above
The buying of ‘Lamborghini’ automobiles by customers willing to travel great distances is an example of?
A. Specialty products
B. Convenience services
C. Augmented products
D. Unsought industrial product
The focus on distribution efficiency is integral part of?
A. The production concept
B. The product concept
C. The selling concept
D. The marketing concept
The Company focuses on product improvements on continuous basis in the marketing concept called?
A. The product concept
B. The production concept
C. The selling concept
D. None of the above
The type of market offerings that customers buy without committing any buying efforts are called?
A. Specialty products
B. Local goods
C. Convenience products
D. Industrial products
Major environmental forces are?
A. Suppliers & consumers
B. Company & competitors
C. Marketing intermediaries
D. None of the above
The product or service that can satisfy a need or want is called?
A. Market offering
B. Marketing mix
C. Market segmentation
D. Target market
The products and services consumers shop frequently are classified as?
A. Convenience products
B. Shopping products
C. Customer value
D. Branding