Marketing MCQs

1725 MCQs  (Page 129 of 173)

The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
A. Vertical marketing system
B. Static distribution channel
C. Conventional distribution channel
D. Horizontal marketing system
The most crucial and first step in marketing process is?
A. Designing a marketing strategy
B. Create customer delight
C. Understanding customer needs and wants
D. Capturing value from customers
The types of vertical marketing system are?
A. Contractual vms
B. Corporate vms
C. Administered vms
D. All of above
The legal and management consulting are best classified as?
A. Industry supplies
B. Industry services
C. Business advisory services
D. Accessory equipment
The types of good value pricing includes?
A. Everyday low pricing
B. High low pricing
C. Low high pricing
D. Both a and b
The customer buying behavior such as little planning before buying products is included in?
A. Convenient specialty products
B. Unsought products
C. Sought products
D. Convenient products
The products that are usually distributed through fewer stores but with increased customer services is called?
A. Shopping specialty products
B. Less convenient sought products
C. Shopping products
D. Unsought industrial product