Marketing MCQs

1725 MCQs  (Page 127 of 173)

The series of steps that must be followed by sales people is classified as?
A. Marketing process
B. Selling process
C. Intermediation process
D. Nominal process
The short term benefit given to the customers to attract more customers is called?
A. Sales promotion
B. Inbound promotion
C. Outbound promotion
D. Organizational promotion
In marketing research, asking preferences and questions about buying behavior is example of?
A. Experimental research
B. Ethnographic research
C. Observational research
D. Survey research
The research approaches in marketing research does not include?
A. Experimental research
B. Observational research
C. Ethnographic research
D. Survey research
According to consumer promotion techniques, the cash refunds are also classified as?
A. Price packs
B. Sweepstakes
C. Point of purchase promotions
D. Cash rebates
Each member of selected sample has equal chance of selection in?
A. Stratified random sample
B. Cluster sample
C. Simple random sample
D. Convenience sample