Marketing MCQs

1725 MCQs  (Page 125 of 173)

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The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The set of organizations interdependent on each other that help in making market offerings available to customer are called?
A. Interactive channels
B. Marketing channels
C. Pricing channels
D. Basing point channels
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The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as?
A. Exclusive center
B. Distribution center
C. Inbound center
D. Outbound center
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The course of sales and profits of a product over its whole life is called?
A. Product life cycle
B. Customer lifetime value
C. Product management
D. Marketing management
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The new product development stage in which the concept is tested whether idea has strong appeal is called?
A. Concept development
B. Concept testing
C. Material testing
D. Market screening
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The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?
A. Full time vms
B. Contractual vms
C. Administered vms
D. Corporate vms
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According to marketing four Ps, the cash rebates are part of?
A. Place
B. Product
C. Price
D. Promotion
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The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?
A. Conventional distribution channel
B. Horizontal marketing system
C. Vertical marketing system
D. Static distribution channel
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The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. Horizontal marketing system
B. Vertical marketing system
C. Static marketing system
D. Flexible marketing system
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The new-product development process consists of detailed steps and number of steps are?
A. Five steps
B. Six steps
C. Seven steps
D. Eight steps
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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