Marketing MCQs

1725 MCQs  (Page 126 of 173)

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The marketing channels are considered as part of?
A. Wholesaler-customer delivery network
B. Customer-value delivery network
C. Retailer-wholesaler delivery network
D. Customer-retailer delivery network
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The first step in personal selling process is to?
A. Prospecting and qualifying
B. Pre-approach
C. Approach
D. Presentation and demonstration
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The kind of information consumer obtains from mass media and internet searches classified as?
A. Personal sources
B. Commercial sources
C. Public sources
D. All of above
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The internal limitations can be classified as organization’s own?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
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The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
A. Cognitive dissonance
B. Post purchase behavior
C. Both a and b
D. None of the above
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The research which is completed with the objective to test hypothesis is called?
A. Casual research
B. Exploratory research
C. Descriptive research
D. Both a and c
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In growth-share matrix, the vertical axis represents?
A. Business portfolio
B. Relative market share
C. Market growth rate
D. Both a and b
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The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as?
A. Sales person
B. Promoting manager
C. Prospering manager
D. Persuasion manager
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The random samples are drawn from mutually exclusive groups in?
A. Stratified random sample
B. Cluster sample
C. Simple random sample
D. Convenience sample
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The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
A. Learning pricing
B. Marginal pricing
C. Competition based pricing
D. Demand based pricing
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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