Marketing MCQs

1725 MCQs  (Page 128 of 173)

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The ‘probability sample’ includes?
A. Judgment sample
B. Simple random sample
C. Quota sample
D. Convenience sample
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If customers perceive that price of product is less than the value it provides to customer then the customer?
A. Would buy product
B. Would not buy product
C. Would get free products
D. Would get discount
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The information obtained from company’s network data sources is classified as?
A. Internal databases
B. External databases
C. Outsourced databases
D. Both a and b
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The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
A. Cash refund
B. Coupon
C. Sample
D. Premium
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The kind of costs which is directly proportional to level of production are called?
A. Total costs
B. Overhead costs
C. Variable costs
D. Fixed costs
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The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?
A. Organizational promotion
B. Consumer promotions
C. Inbound promotion
D. Outbound promotion
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The collection, analysis and reporting of available data for any given marketing situation is classified as?
A. External databases
B. Outsourced databases
C. Marketing research
D. Both a and b
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The cost of products or services are considered to set?
A. Floor for cost
B. Ceiling for prices
C. Floor for prices
D. Ceiling for cost
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According to ‘Maslow’s hierarchy of needs’, the sense and need of belonging is classified as?
A. Physiological needs
B. Social needs
C. Safety needs
D. Esteem needs
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The brand’s superiority is based on its?
A. Point of differences
B. Points of priority
C. Points of membership category
D. Point of similarities
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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