Marketing MCQs

1725 MCQs (Page 123 of 173)

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The new competitors will enter in the market in the PLC stage called?

A. Growth stage
B. Lately buying stage
C. Segmenting stage
D. Targeting stage

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The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

A. Percentage of sales method
B. Affordable method
C. Competitive parity method
D. Objective and task method

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The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?

A. Multichannel distribution system
B. Multichannel system
C. Multiple intermediary system
D. Multiple manufacturing franchises

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The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?

A. Exclusive distribution
B. Exclusive dealing
C. Inclusive distribution
D. Intensive distribution

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If the fast food chain has conflict to some of its franchises then this conflict is considered as?

A. Steep conflict
B. Slope conflict
C. Vertical conflict
D. Horizontal conflict

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The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called?

A. Vertical management
B. Horizontal management
C. Marketing channel management
D. Distribution management

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The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?

A. Promotion mix
B. Marketing communication mix
C. Strategic buyer behavior mix
D. Both a and b

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The overlapping of steps for more efficient and effective product development with closely working departments is classified as?

A. Customer centered product development
B. Team based product development
C. Systematic product development
D. Concentrated product development

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In marketing channels, the conflict occurs in marketing channels working at same level is classified as?

A. Steep conflict
B. Slope conflict
C. Vertical conflict
D. Horizontal conflict

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The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as?

A. Supply chain management
B. Marketing channels
C. Delivery channels
D. Value delivery network

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