Marketing MCQs

1725 MCQs  (Page 118 of 173)

Attempt Marketing Mcqs Quiz
The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. Print and broadcast media
B. Word-of-mouth influence
C. Buzz marketing
D. Display and online media
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The ‘idea-reducing stage’ in new product development process consists of?
A. Screening of product
B. Screening of customers
C. Screening of ideas
D. Generation of ideas
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According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?
A. Introduction stage
B. Turbulent stage
C. Innovation stage
D. Non-profit stage
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The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?
A. Point of purchase promotion
B. Cents off deals
C. Sales premium
D. Advertising specialties
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In PLC stages, the phase in which products profits decline and product has been defended from competition is called?
A. Maturity stage
B. Predictive stage
C. Improved market stage
D. Profit achieved stage
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The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
A. Rational selling strategy
B. Push strategy
C. Pull strategy
D. Moral selling strategy
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The broad categories of communication channels are?
A. Personal communication channels
B. Irrational communication channels
C. Non-personal communication channels
D. Both a and c
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The method of managing promotional budget to match the outlays of competitors is called?
A. Percentage of sales method
B. Affordable method
C. Competitive parity method
D. Objective and task method
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The clothing lines distribution as casual clothes and formal clothes is a classic example of?
A. Styles
B. Fashion
C. Norms
D. Followers
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The sales of market offering in growth stage of product life cycle are recorded as?
A. Low sales
B. Rapidly rising sales
C. Peak sales
D. Declining sales
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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