Marketing MCQs

1725 MCQs  (Page 117 of 173)

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The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?
A. Personal communication channels
B. Irrational communication channels
C. Non-personal communication channels
D. Non-emotional communication channels
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The type of sales person who work from their offices through internet or telephone are classified as?
A. Channel intermediaries
B. Nominal sales force
C. Inside sales force
D. Outside sales force
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The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?
A. Freight on board origin pricing
B. Zone pricing
C. Basing point pricing
D. Uniform delivered pricing
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The personal selling step in which the sales person asks for an order to the customer is classified as?
A. Shipper approach
B. Handling shipment
C. Closing
D. Follow up
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The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
A. Indirect sales force structure
B. Territorial sales force structure
C. Customer sales force structure
D. Product sales force structure
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Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
A. Public relations
B. Advertising
C. Sales promotion
D. Personal selling
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The theme of the message content which is related to self-interest of audience is classified as?
A. Irrational appeal
B. Moral appeal
C. Rational appeal
D. Emotional appeal
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The method of managing advertising budget at the level company can have money for is classified as?
A. Percentage of sales method
B. Affordable method
C. Competitive parity method
D. Objective and task method
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The major strategies regarding promotion mix are?
A. Pull and push strategy
B. Rational and moral selling strategy
C. Direct strategy
D. Indirect strategy
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Considering non-personal communication channels, the billboards and posters are considered as?
A. Online media
B. Print media
C. Broadcast media
D. Display media
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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