Marketing MCQs

1725 MCQs  (Page 119 of 173)

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The tests in test marketing are?
A. Controlled test markets
B. Simulated test markets
C. Free test markets
D. Both a and b
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The ‘marketing strategy statement’ third part consists of?
A. Target market
B. Planned value proposition
C. Sales, profit goals, market share
D. Developing mission statement
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The new brands a company develops with its own resources and R&D efforts are called?
A. New products
B. Existing products
C. Acquisition
D. Mergers
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The widely accepted and currently popular style in specific or given field of art is called?
A. Fashion
B. Fads
C. Followers
D. Customs
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After company has positioned itself, it should take steps to?
A. Communicate the positioning
B. Differentiation
C. Establish distribution channels
D. None of above
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According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
A. Sales promotion
B. Personal selling
C. Public relations
D. Advertising
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MnM’s prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?
A. Geographic segmentation
B. Income segmentation
C. Psychographic segmentation
D. Occasion segmentation
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The major media channels such as print, display, online and broadcast are classified as?
A. Non-personal communication channels
B. Non-emotional communication channels
C. Personal communication channels
D. Irrational communication channels
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In product life cycle, the stage in which sales are zero is classified as?
A. Product development stage
B. Maturity stage
C. Growth stage
D. Decline stage
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The customers in the decline stage are classified as?
A. Innovators
B. Early adopters
C. Middle majority
D. Laggards
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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