Marketing MCQs

1725 MCQs  (Page 120 of 173)

Attempt Marketing Mcqs Quiz
The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
A. Print and broadcast media
B. Word-of-mouth influence
C. Buzz marketing
D. Display and online media
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The first step in process of developing new-product must be?
A. Idea generation
B. Idea screening
C. Concept development and testing
D. Business analysis
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The communication channels such as buzz marketing and word-of-mouth influence are classified as?
A. Non-personal communication channels
B. Non-emotional communication channels
C. Personal communication channels
D. Irrational communication channels
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The process of buying a license or copyrights to produce any other company’s product is called?
A. Acquisition
B. Repetition
C. Merger
D. New packaging of product
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The ‘differentiated marketing’ is also called?
A. Mass marketing
B. Segmented marketing
C. Concentrated marketing
D. Micromarketing
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Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
A. Sales promotion
B. Personal selling
C. Public relations
D. Advertising
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The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. Percentage of sales method
B. Affordable method
C. Competitive parity method
D. Objective and task method
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If the product ideas source is company’s own research and development department, it is said to be?
A. Internal idea sources
B. External idea sources
C. Systematic idea sources
D. Resourcing
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The methods used to determine total budget for advertising its market offerings are?
A. Affordable method
B. Competitive parity method
C. Percentage of sales method
D. All of above
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In the ‘decline stage of product life cycle’ the per customer cost is?
A. High
B. Low
C. Average
D. Moderate
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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