Marketing MCQs

1725 MCQs  (Page 116 of 173)

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The type of product development which is systematic, holistic and not compartmentalized is said to be?
A. Customer centered product development
B. Team based product development
C. Systematic product development
D. Concentration based development
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The issues in pricing strategies includes?
A. Predatory pricing
B. Price fixing
C. Deceptive pricing
D. All of above
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The geographical pricing strategy in which seller bears whole or portion of freight is classified as?
A. Flexible pricing
B. Uniform pricing
C. Basing point pricing
D. Freight absorption costing
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The pricing strategy which combines prices of two or more products in a combo pack is classified as?
A. Segmented pricing
B. Discount pricing
C. Allowance pricing
D. Product bundle pricing
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According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
A. Real
B. Win
C. Worth doing
D. Less worthy
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The sales of products in introductory stage are recorded by the company as?
A. Low sales
B. Rapidly rising
C. Peak sales
D. Gradually declining
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When the captive product pricing is used for services then this pricing strategy is classified as?
A. Two-part pricing
B. Combine pricing
C. Double pricing
D. Optional part pricing
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The process of changing one or more elements of marketing mix to improve sales is classified as?
A. Modifying marketing mix
B. Modifying raw material schedule
C. Modifying the product
D. Modifying the market
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The third step in personal selling process after completion of pre-approach step is to?
A. Prospecting and qualifying
B. Handling objections
C. Approach
D. Presentation and demonstration
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The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?
A. Qualifying
B. Prospecting
C. Follow up
D. Approach
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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