Marketing MCQs

1725 MCQs  (Page 114 of 173)

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For developing new products, the company must know its?
A. Markets
B. Consumers
C. Competitors
D. All of above
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The last step of cost based pricing is to?
A. Set price based on cost
B. Convince buyer about products value
C. Design a product
D. Determine cost of product
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According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?
A. Growth stage
B. Lately buying stage
C. Segmenting stage
D. Targeting stage
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The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?
A. Crowdsourcing
B. Internal sourcing
C. Off sourcing
D. Off shoring
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In the ‘growth stage of product life cycle’ the cost per customer is?
A. High
B. Low
C. Average
D. Moderate
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The product life cycle (PLC) stages includes?
A. Product development
B. Growth
C. Maturity and decline
D. All of above
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The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as?
A. Segmented pricing
B. Psychological pricing
C. Promotional pricing
D. Geographical pricing
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The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?
A. Market skimming pricing
B. Market penetration strategy
C. Business line pricing
D. Product line pricing
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If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. Would get free products
B. Would get discount
C. Would buy product
D. Would not buy product
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The first step of value based pricing is to?
A. Assess needs of customer
B. Set target price
C. Determine incurred costs
D. Design product
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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