Marketing MCQs

1725 MCQs  (Page 113 of 173)

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In the personal selling process, the step which consists of identifying potential customers is classified as?
A. Presenting quota
B. Demonstrating quota
C. Prospecting
D. Qualifying
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According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. Sales promotion
B. Offline promotion
C. Direct channeling
D. Direct marketing
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A descriptive thought about something held by a person is classified as?
A. Learning
B. Attitudes
C. Beliefs
D. Perception
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The Jeep can associated with brand personality trait known as?
A. Ruggedness
B. Competence
C. Sophistication
D. Excitement
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The pricing strategy in which prices are adjusted for psychological effect is classified as?
A. Segmented pricing
B. Psychological pricing
C. Promotional pricing
D. Geographical pricing
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The fourth step of value based pricing is to?
A. Determine incurred costs
B. Design product
C. Assess needs of customer
D. Set target price
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The set price limit from which no more demand is accepted is classified as?
A. Cost ceiling
B. Cost floor
C. Price ceiling
D. Price floor
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The pricing strategy which considers setting the price after designing marketing program is classified as?
A. Value based pricing
B. Cost based pricing
C. Discount based pricing
D. Ceiling based pricing
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The price adjustments made for volume purchases, payment of bills and off season buying includes?
A. Discount and allowances
B. Zone price adjustment
C. Basing point adjustment
D. Geographic adjustment
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The value that customers give up to get the benefits of products or services is classified as?
A. Discount
B. Value added tax
C. Price
D. Tax
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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