Marketing MCQs

1725 MCQs  (Page 108 of 173)

Attempt Marketing Mcqs Quiz
The products that consists of activities and benefits offered for sale are called?
A. Product membership in category
B. Services
C. Market segmentation
D. Pricing of product
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The positioning statement must state the category of brands and its?
A. Points of differences
B. Price
C. Place
D. Distribution channel
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The ‘local or individual marketing’ is also called as?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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According to brand personality traits, the ‘ruggedness’ is concluded as brand being?
A. Outdoorsy and tough
B. Cheerful and wholesomeness
C. Daring and imaginative
D. Charming and upper class
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According to ‘Maslow’s hierarchy of needs’, the need of recognition and status is classified as?
A. Physiological needs
B. Social needs
C. Safety needs
D. Esteem needs
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The remembrance of good points that are related to choose a brand as compared to competing brands is called?
A. Selective attention
B. Selective distortion
C. Selective retention
D. Both a and b
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The adopter group ‘late majority’ is classified as?
A. Deliberate
B. Guided by respect
C. Skeptical
D. Tradition bound
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According to sustainable marketing, the major movements includes?
A. Consumerism
B. Seller’s extremism
C. Environmentalism
D. Both a and c
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The low involved buying behavior of consumers while perceiving significant differences between brands is called?
A. Complex buying behavior
B. Variety seeking buying behavior
C. Dissonance reducing buying behavior
D. Habitual buying behavior
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The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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