Marketing MCQs

1725 MCQs  (Page 106 of 173)

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The segmentation of market in groups having similar needs and wants is known as?
A. Intermarket segmentation
B. Intramarket segmentation
C. Income segmentation
D. Psychographic segmentation
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The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The market which is segmented on the basis of age and gender of customers is classified as?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The product support services are part of?
A. Actual product
B. Augmented product
C. Differentiation
D. Competitive strategy
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The less involved consumer buying behavior in which customers perceive few differences between brands is called?
A. Complex buoying behavior
B. Variety seeking buying behavior
C. Dissonance reducing buying behavior
D. Habitual buying behavior
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The supplies such as lubricants, coal, paper and pencils are best classified as?
A. Operating supplies
B. Repair and maintenance supplies
C. Business advisory services
D. Consumer specialty products
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The product quality level is considered as part of?
A. Actual product
B. Augmented product
C. De-augmented product
D. Customer value
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The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
A. Augmented product
B. Actual product
C. Actual ownership
D. Tangible products
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The market segment which is large enough or profitable enough to be served is known as?
A. Attainable segment
B. Measureable segment
C. Accessible segment
D. Substantial segment
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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