Marketing MCQs

1725 MCQs  (Page 107 of 173)

Attempt Marketing Mcqs Quiz
The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?
A. Geographic segmentation
B. Gender segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The marketing strategy which does not focus on the difference between the consumer needs is called?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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The situation in which the company targets whole market with one similar offer is called as?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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The paints, nails and brooms are classic examples of?
A. Unsought specialty products
B. Business services
C. Accessory equipment
D. Business advisory services
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Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
A. User status
B. Usage rate
C. Loyalty status
D. Benefits sought
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According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. Physiological needs
B. Social and safety needs
C. Esteem needs
D. Self-actualization needs
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That minor stimuli which determines when and how customer will respond in certain way is called?
A. Perception
B. Cues
C. Motives
D. Both a and c
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The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
A. Sense of broad marketing
B. Sense of mission marketing
C. Sense of vision marketing
D. Societal marketing
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The competitive marketing strategies plays a role in companies?
A. Positioning strategy
B. Targeting strategy
C. Differentiation
D. Market segmentation
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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