Marketing MCQs

1725 MCQs  (Page 105 of 173)

Attempt Marketing Mcqs Quiz
At the final level of planning products, the planners turn the actual product into?
A. Augmented product
B. De-augmented product
C. Core customer value
D. Customer driven strategy
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The high-priced photographic equipment is an example of?
A. Convenience products
B. Shopping products
C. Specialty products
D. Unsought products
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The products that customers buy after careful comparison on price and quality are called?
A. Specialty products
B. Less specialty products
C. Shopping products
D. Unsought products
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The buying of products such as ‘laundry detergents’ is an example of?
A. Shopping services
B. Less sought services
C. Convenient products
D. Specialty products
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Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
A. Intermarket segmentation
B. Intramarket segmentation
C. Income segmentation
D. Psychographic segmentation
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The industry installations and equipment are classified in group of?
A. Capital items
B. Specialty industrial products
C. Supplies and services
D. Augmented industrial products
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The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A. Market segmentation
B. Targeting the market
C. Undifferentiated marketing
D. Differentiated marketing
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In marketing, the potential customer’s familiarity with advertising creates?
A. Brand familiarity
B. Brand conviction
C. Both a and b
D. None of above
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The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. Consumer oriented marketing
B. Customer value marketing
C. Innovative marketing
D. Inbound ⁄ outbound marketing
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The ‘buyer’s black box’ consists of?
A. Characteristics of buyers
B. Buyer’s decision process
C. The cultural environment
D. Both a and b
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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